YG News

YG’s Newcomer BABYMONSTER, Finally Debuts… Shaking Up K-Pop as a ‘Game Changer’

YG Entertainment


[스타투데이=이다겸 기자] The debut song ‘BATTER UP’ of YG’s new girl group BABYMONSTER (ASA, PHARITA, RUKA, RAMI, RORA, CHIQUITA) along with its music video will be unveiled tonight at 12 AM (27th at midnight).


YG Entertainment posted the ‘BABYMONSTER – ‘BATTER UP’ D-1′ poster on its official social media on the 26th. The debut of the next-generation girl group, armed with unique musicality and performance, has already reached peak anticipation among music fans worldwide.


The members expressed, “We are very happy to finally achieve our long-held dream,” and added, “We’ve worked hard to present our unique color that hasn’t been seen before. Starting with our debut, we have prepared various things to repay fans’ waiting a hundredfold, so please look forward to it.”


# Ready with ‘BATTER UP’… Entering the Global Music Market as a ‘Game Changer’

With ‘BATTER UP,’ BABYMONSTER imprints their distinct presence. Like a call sign for the next batter in a baseball game, the title carries a confident and bold message, ready to change the dynamics of the global music market.


The music combines a dynamic track, a kitschy hook part, and YG’s signature deep hip-hop flavor. The powerful bass line and tension-building siren sound are also impressive. The escalating composition towards the end synergizes with the energy of the six members, offering a thrilling sensation.


# BABY, and MONSTER… YG DNA Evolved

BABY and MONSTER, an ironic combination, but it signifies their identity. Despite their young (BABY) age, they possess monstrous (MONSTER) talents. They are all-rounders covering vocals, rap, and dance, and each member adds their unique color, making the harmony interesting. They have already shown an upgraded YG DNA through their debut reality show, garnering positive responses.


This is also why there’s much interest in the ‘BATTER UP’ music video, which captures the refined look of the six members. It was successfully shot over five days, including a point dance watching a ball fly over the fence with a cool swing, overwhelming group dance, and individual scenes maximizing each member’s charm, all captured with a stylish visual aesthetic.


# “Will Stir a New Wave in K-Pop”… Signs of Popularity Storm with Solid Fandom

BABYMONSTER has proven their skills with a variety of contents ahead of their debut, including detailed introductions of the members, high-quality cover videos, and ‘Last Evaluation’ towards the final gateway, securing a global fandom early. Their official YouTube channel has 3.27 million subscribers, and total views are approaching 500 million.


Their pre-debut song ‘DREAM,’ released last May, topped the U.S. Billboard ‘Hot Trending Songs’ chart. Additionally, the UK’s NME spotlighted their debut process as an ‘all-rounder’ group, and the U.S. Billboard listed them as ‘K-Pop Artists to Watch,’ forecasting that “they will stir a new wave in the K-Pop genre,” indicating their unusual popularity storm in the global music market.


2023. 11. 26