YG News

“This is what YG’s hip-hop is about”.. BABYMONSTER’s ‘BATTER UP’ Partially Revealed for the First Time

YG Entertainment


[OSEN=최나영 기자] YG Entertainment (hereinafter referred to as YG)’s new girl group, BABYMONSTER, has released a teaser for their debut song ‘BATTER UP’ for the first time on the 24th, three days before their debut.


The video, which starts with a powerful slogan of ‘ATTENTION!’, immediately captivated the ears with its strong and solid hip-hop rhythm from the introduction. The members’ charismatic hip-hop swagger, embodied in their expressions, gestures, and intense eyes, combined with stylish gestures, was captured in an artistic visual, foreshadowing the birth of a high-quality music video.


The use of red and white colors in the production left a strong impression, and the melody unveiled towards the end instantly caught the ears. The minimal yet heavy beat with the siren sound evoked a peculiar tension. At the end of the teaser, the lyrics ‘Batter Batter Batter Up’ delivered a deep addiction, raising expectations for the full song.



Meanwhile, BABYMONSTER (RUKA, PHARITA, ASA, RAMI, RORA, CHIQUITA) will release their debut digital single ‘BATTER UP’ at midnight on the 27th, officially signaling their debut. Anticipation is high globally for their music in the hip-hop genre, which is expected to imprint their unique presence.



YG’s new girl group, following BLACKPINK after about seven years, is attracting more expectations as all six members are ‘all-rounders’, proven to be equally skilled in vocals, dance, rap, and visuals. In fact, their official YouTube channel has surpassed 3.23 million subscribers and 480 million views, demonstrating their immense popularity.


2023. 11. 24